He’s the entrepreneur behind Wholesome Gastronomic Enterprise Concept, which saves time and contributes to the nice well being of the little ones within the family.
Picture: Courtesy Tutun
“Our merchandise are appropriate for infants as younger as 6 months previous, as soon as they begin giving dietary supplements, as much as about 4 years previous. Snacks are tailored for kids as much as 10 years previous. It is a sensible, wholesome various to which we add our secret ingredient: time.
Our gross sales are executed one after the other, we attain the top buyer, the mom who works all day and comes dwelling with out cooking, who has no concept of cooking, who desires the perfect for her children No matter she desires, she goes on trip with out worrying about feeding her children. At current, we cowl 3 cities, Cali, Medellin and Bogotá and we’re near impressing others, at all times guaranteeing a chilly chain of merchandise”, these are the phrases of the three founders of the wholesome gastronomic enterprise Tutun who over time. Saves and contributes to the nice well being of the little ones within the family.
we speak to them 23 Questions for Entrepreneurs and Their Companies And this was the tour he gave us for his enterprise concept.
1. How previous am I? that I studied?
Natalia, 57 years previous, chef Cordon Bleu from Paris
Laura, 35 years previous, industrial designer
Juliana, 32 years previous, industrial designer
2. What was my concept and when was it born? What was it that I made?
Natalia had a deep-frozen meals enterprise for adults. Laura and Juliana grew to become moms on the identical time and we arrange a visit to introduce complementary feeding in order that they might warmth their infants’ meals and put together them to eat on the go. It was in 2018 once we began doing this after which we stored dreaming about this concept as a result of truly fascinated about good diet and well being of our children cooking 3 occasions a day is exhausting and much more so if it’s important to work. Go on and also you arrive weary. We began testing and at that stage we went for six months, until October 2019, we determined to launch Tutun; Deep frozen wholesome meals for teenagers, with out preservatives, with out salt, with out sugar and with out gluten. It was nearly not possible to deliver such merchandise to market and every little thing for infants is loaded with preservatives and chemical compounds that aren’t good for them, a lot much less within the preliminary stage of feeding.
3. How did I handle to make this a actuality and convey it right down to the info?
We work by testing recipes, molds, timing, length, completely every little thing to create an ideal product that youngsters and oldsters will love. We optimize an area to offer prospects confidence. The place you cook dinner is an appropriate and dependable place to feed infants. We discovered suppliers of greens, elements, gear and began making Tobacco actuality.
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4. The place did I get the cash to begin it and the way did I pay for it?
At first we had two groups from which to begin Natalia and Later Every contributed an preliminary quantity to have the ability to acquire the required inputs and different supplies to do the work. From what we bought, regularly we have been shopping for inputs to proceed manufacturing.
5. What am I getting from my enterprise? What am I altering in my thoughts?
In Tobacco We exist to indicate that being a mom is an act of braveness. Right here we consider in our desires, those we would like for our lives and those that run barefoot round the home. We painting ourselves as mothers who perceive that working and elevating children are two full-time jobs, and that is why we got down to make life simpler for many who want a day-to-day hand. wanted. We do what we do as a result of we’re satisfied {that a} nutritious diet is the important thing to a vivid future and a wholesome physique, however, above all, that is crucial alternative not to decide on between moms and ladies who pursue their desires. Huh.
6. Am I glad?
Way more, we all know that the enterprise has price us loads of effort, time and even tears, however a scrumptious and contemporary product for our eaters, practicality and with the ability to give mothers time Trigger that is well worth the gold.
7. Shall I promote my enterprise, my firm?
It is one thing we have contemplated on many a time once we see every little thing flip the wrong way up, it is not straightforward, however Tobacco It has introduced out the perfect of us. Once we’re within the worst of moments, we obtain messages and testimonials that get us again on observe and create extra merchandise, clear up issues, or one of many three of us is tremendous motivated and offers us an opportunity to entrepreneurship. Reveals the nice aspect. we love TobaccoNow we have taken care to do every little thing with a lot love, that it’s tough to resolve.
8. How tough was this process for me?
On the time, we have been engaged on one thing else, once we began testing, being a mother is a full-time job and being an entrepreneur actually means having one other child. So we needed to multiply ourselves between the three duties with out leaving dwelling, household and what to do.
9. Did I fulfill my dream? what am i lacking?
As an example we achieved a major proportion by way of entrepreneurship, one other proportion in making moms and their kids glad. Now, we’re within the strategy of buying extra personnel to construct and manufacture a bigger area, purchase equipment and cope. One other dream is to ship nationwide with out altering the product, guaranteeing a chilly chain.
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10. Now what? What is going to occur subsequent?
Plant Tobacco And the creation of recent merchandise to unravel extra levels of kids’s feeding.
11. Is my enterprise scalable?
After all, we at present have distributors in Bogotá, Medellin and Cali, as quickly as we will clear up the chilly chain transportation, we are going to ultimately open extra cities.
12. To develop, would you get funding from a stranger? will i offer you a part of my firm,
Not in the meanwhile, we consider that this name for capital can be a hasty choice, which might imply giving up a part of the corporate and we don’t think about this a risk.
13. What is going to you by no means do once more?
Attempting to do or cowl areas by which we have now no management or data with out asking for assist, recommendation or the precise individual. However, look rigorously on the individuals we wish to add to our group, not add and subtract. We consider that an activist exterior of our line, mission and the need with which we work can drastically change the result, we wish to transfer ahead, not lag behind.
14. Who impressed me? Whom would I wish to comply with?
Now we have a father and a mom who led us with the household enterprise we constructed collectively from 0, in the present day that firm has been available on the market for 30 years. Now we have the dedication, perseverance and kindness of my mom; My father’s honesty, thoughts and energy, with all of the instruments and values we had once we have been younger. Now we have seen them work, struggle for his or her desires and get up each morning with the perfect of spirit to offer their 100%.
15. Did I fail in some unspecified time in the future? Did I take into consideration chucking up the sponge?
Many occasions we take away merchandise that weren’t so effectively obtained and we take away a number of from the menu at a given cut-off date. Working as a household has been fairly a problem as everybody has their very own persona and manner of doing issues which generally conflict, nevertheless, we have now managed it. We clearly do not take into consideration chucking up the sponge and persevering with, we get pissed off with many issues, however the necessary factor is to rise up and begin over as usually as crucial.
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16. Am I a part of some sort of group that helps me on this path of enterprise?
Not now, we comply with many individuals who’ve guided us or helped us alongside the best way, enterprises or corporations like Mass Brownie Which exhibits loads of their course of and encourages us to maintain going.
17. Is what I’m doing past? Will it be capable of have an effect on the brand new generations?
Completely, our merchandise are made for infants from 6 months after they begin AC until about 4 years previous. For snacks, the age turns into kind of than 10 years. In Colombia we’re at present in a child growth and plenty of infants are born who can feed themselves with our merchandise, if their mom chooses that manner. Then we are going to take into consideration bringing merchandise for older children and why not for adults.
18. How do I see myself in 10 years and the way do I see my enterprise, my firm, sooner or later?
Whereas addressing the difficulty of feeding our kids in a wholesome manner, we are going to proceed to open avenues and attain household properties. For adults to have the ability to enterprise into merchandise for extra ages and levels, it will be the entire combo to feed a household.
19. What function have my household and mates performed?
They’re crucial help within the first section of the enterprise, often the primary family and friends purchase from you or suggest you, however they’ve additionally run in with concepts or assist once we want it. We at all times get their help by way of advertising, new concepts, enhancements, implementations, and this has been important in our course of.
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20. I made it. Will you assist different entrepreneurs obtain this?
After all, not solely in our subject, which is meals, but in addition in processes, communication, ideas, even guiding them to stroll the trail in a easy manner.
21. What function did my group play? Who?
Crucial and necessary for each member of our group. Natalia is Chef Cordon Bleu from Paris, she is continually coaching with meals programs to be on the forefront of recent strategies and processes. Laura is in command of the monetary half, the numbers, the associated fee and she or he may be very strict with it. Juliana, the artistic thoughts of Tobacco, who has been in command of the visible and advertising a part of the corporate. The women within the kitchen, with their aptitude and knowledge, have helped us transfer the person in command of places of work and houses to ship the merchandise in good situation, guaranteeing good product safety. All of us contribute a grain of sand to our entrepreneurship.
22. What’s my private seal? What units me other than others?
Deep freezing and separate parts. Not like conventional freezing, deep freezing happens a lot quicker. The meals is subjected to a drop in temperature of as much as -30 levels, which causes microcrystals to kind contained in the cells and, when thawed, trigger no lack of fluid, the place many of the vitamins are discovered. . This course of permits us to ship meals, whereas retaining its texture, odor, style and moisture as if it had been ready instantly, contemporary and scrumptious. And talking of components, we ship 22-gram cash, which you’ll change based mostly on age; If he’s 6 months previous, then 1 coin, and because the child grows, extra parts are added. This makes it adaptable to totally different ages and thus we save the world of a mom and a baby with one plate at a time.
23. What have I discovered from all this?
Perseverance and perseverance, if we would like one thing, we have now to work laborious for it and do not have to attend for it to come back. Waking up day by day with an additional motivation, other than our children, to pursue one thing that we have now created from scratch and that solves the lives of moms and offers them a vivid future by offering wholesome meals to kids, all is the important thing. We’re grateful to the households who’ve opened the doorways of their properties for us, have given us their vote of confidence and are invaluable to us.
If you already know the tales of entrepreneurs and their ventures, write to us at Edwin Bohorquez Aya’s e-mail ([email protected]) or Tatiana Gomez Fuentes ([email protected])